Real Estate Agent 101: How To Survive On The Digital Age

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How to stay relevant as a real estate agent


www.fiezasani.xyz


With the advancement of technology nowadays, many things can be easily done and completed through technology, such as transactions and buying processes. Technology shortens the process of buying and payment making, therefore, the real estate industries have also jump onto the bandwagon and start using technology as part of the dealing processes and also a way to check on Malaysia property market. Social media such as Facebook and Instagram are widely used to market their services and products. Websites are used to offer their listing services and allow interested buyers to have a virtual view on the properties. With such advancement of technology nowadays, buyers and sellers can easily carry out the transactions. This article will guide you through the tips on staying relevant as a real estate agent.

  1. Online presence
As the digital age continues to evolve, it is essential for real estate agent to know that online presence plays an important role in marketing their products. With the abundance of available online shopping platform, people nowadays go online when it comes to shopping. Gone were the days where people have to go to physical stores to do their shoppings. With the improving technology today, many homebuyers are browsing through the internet to look for a property that is suitable to their needs. Research and homework are done through the internet. Homebuyers can now browse through pictures of properties and make a price comparison of their desired houses before making a decision. That being said, most buyers would skip hiring a broker and go straight to hiring a professional in helping them with the paperwork. They prefer taking all the real estate transactions into their own hands.

 Therefore, real estate agent must keep up with the current technology to let homebuyers know that technology cannot replace the skill and expertise of a broker and that innovation has its shortcoming too. Brokers need to gain their credibility from the clients through online platforms to establish an online presence.

2.                  Social media
People nowadays are using their mobile devices to search for potential properties. Facebook, Instagram and Twitter have become great platforms for people to share photos and post videos. Social media users are aware of the uses of their social media accounts, therefore, real estate agents should make full use of their social media accounts to build their online presences to the public or their target market by showcasing their properties and services offered. That being said, real estate agents should know that social media are used to connect people. Real estate agents should know how to utilize technology to the fullest and to their advantages, at the same time, build connection with people. For example, real estate agents can create a Facebook page to show the listing of properties.

3.                  Using technology is profitable

With the advancement of technology nowadays, it has brought us more convenience than inconvenience in our lives. With the increasing amount of social media applications, we can now easily book a taxi or make a reservation by just using the applications available and that has certainly make lives so much easier.

As for people in the real estate industry, a mobile appliation is useful as brokers or real estate agents can easily upload the listings of properties into relevant property portals. In addition, these portals are free and it provides the uploaders with a Customer Relationship Management (CRM) system. A CRM system will help you stay organized by keeping the clients’ information well organized. By doing so, the real estate agents can gain exposure for their listing and could even gain inquiries from potential buyers. Therefore, real estate agents should never underestimate the power of technology or social media. With the advancement of technology nowadays, it could lead to a guaranteed success deal to the real estate agents. However, do note that the advancement of technology is only a tool to complement the real estate agent’s expertise and not too overshadow the expertise the agent has. The abundance of available information is not a substitute for the expertise and knowledge of an experienced real estate agent.

In conclusion, technology is a good platform to expand and build network for real estate agents. Technology, if used right, it will be a great platform to help you build a community and increase communication with your clients. The internet makes the process of buying and selling property much easier than before. In addition, technology is a tool to improve business relationships between your clients and you. However, with the advancement of technology, it has its own shortcoming as well. Therefore, real estate agents should be cautious when it comes to using social media. There are also different ways that real estate agents can use to stay relevant other than using technology. 

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21 Comment

  1. bgus tips ni..sy pernh bercita2 nk jd REN gak :)

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    Replies
    1. Thanks for sharing.. not really my kepandaian about estate.. tapi sekarang mak dah.amanahkan.jaga tanah dia.. so kena jaga elok elok

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  2. bagus entri ni kak fizz bagi yang bercadang untuk menjadi REA. memang kena fully use kemudahan teknologi yang semakin pesat ni untuk survive.

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  3. Bagi yang tak nak jadi real estate agent pun rasanya berguna jugak tips ni. Kita-kita yang nak membeli pun mesti search dekat internet rumah mana yang available untuk sale, area mana yang baru nak membangun kan. Sebab tu bukan setakat penting tips ni untuk REN tapi jugak untuk user macam kita ni

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  4. good tips for those who are REN. tapi neeza perhati kebanyakan mereka ini guna wechat tau sebab ada aplikasi people nearby dalam tu. dan bila dah approve jadi friends, nanti mulalah soft selling mereka bertanyakan tentang property. huhu

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  5. Great sharing for kak fieza. REA need to look out more on this issue to stay survive in this challenging economy nowadays.

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  6. Zamans sekarang ni semua mencabar. Sebabnya banyak kes penipuan. Semoga yang jujur dimurahkan rezeki dan terbuka minda orang yang nak beli hartanah tidak skeptikal sebab mangkuk hayun jahat tipu org je kejanya. Hahaha. tetiba emo. Hahaha

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  7. Ini bukan hanya petua, tetapi salah satu cara untuk bantu korang untuk masuk ke dalam perniagaan dengan rancangan utk berjaya. Belajar tentang kadar perniagaan, kos menjalankan perniagaan, dan mendapatkan prospek yang tepat adalah kritikal.

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  8. thanks for sharing..tak terpk pon hehe

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  9. Rasa teruja nak memiliki hartanah sendiri bili kita baca banyak review pasal memiliki rumah ini hehehe tak sabar tengah kumpul duit ini..

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  10. seharusnya memang kena banyak bersabar zaman sekarang yang moden banyak kes penipuan berlaku. Moga dipermudahkanb semua urusan Insya Allah

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  11. Hendak juga beli hartanah sendiri. tapi harga melampau mahai. mampu tengok sahaja sekarangni.

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  12. Bila teknologi di hujung jari kan. Good info untuk orang yang berminat nak jadi REA.

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  13. your tips is so good. Need to follow them

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  14. There are so many competitor outside. In order to beat the competitor, they need to equip themselves.

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  15. Thanks so much for the sharing. I think the tips also apply to anything that we do nowadays - be it online seller, an entrepreneur or a teacher. Make yourself valuable is the key

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  16. Baru-baru ini, ada terdengar cerita... ada agensi berjaya jual banyak rumah time zaman tgh ekonomi tak stabil ini. rupanya dia jual dekat orang luar.... parahhhhh

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  17. Info yang sangat bagus.. Sangat bermanfaat..

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